Marketing social de kotler pdf

Now that you know who philip kotler is and know his principle concepts, im sharing 27 of his most educative and enlightening quotes with you so you keep them in mind when thinking about your own social media and digital marketing. Marketing social philip kotler comprar libro 9788479780104. Kotler is currently one of kotler marketing groups several consultants. This article examines the applicability of marketing concepts to social causes and social change. Marketing managementphilip kotler, kevin lane keller. Social marketing improving the quality of life philip kotler northwestern university ned roberto asian institute of management nancy lee social marketing services inc. Social marketing is defined as the design, implementation, and. An approach to planned social change, dans journal of marketing, par kotler et zaltman. Article pdf available january 1992 with 4,352 reads. He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing.